B&W Spotlight

Looking for a great, witty read? Check out SImon Garfield's book Just My Type.

Yes, it's all about fonts. And yes, reading it makes you a nerd. But it will also make you a true connoisseur of beauty, both in writing and letter-form.

Garfield makes reading a whole chapter on ampersands a pure pleasure with sentences like this:

"Much of what one needs to know about the history and beauty of a font may be found in its ampersand. Done well, an & is not so much a character as a creature, an animal from the deep...."

Of course, it's no surprise that we here at Brevity & Wit are partial to the ampersand and take delight in its sheer beauty and playfulness. Thanks to Garfield, we now have company.
© 2009 Minal Bopaiah

    Brevity & Wit 

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      Making your point. Concisely.

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Let us make your research palatable for a mass audience.

  

Brevity & Wit specializes in helping socially-conscious organizations, particularly international health organizations and medical professionals,condense research and policy documents into concise copy and readable publications for mass audiences.

  

» Are you a leader in your field looking to make your research findings known to a wider audience?

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» Do you need help creating copy for brochures, PowerPoint presentations or the Web in language that's accessible to people outside your field or profession?

  

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With our experience in conducting research and statistical analysis, as well as our knowledge of the psychological principles of effective messaging,  
you can trust us to condense your findings without losing substance.

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